Visualization - Wireframes

UX/UI DESIGN - UI DESIGN

iOS Design

WORK OVERVIEW

IKKY is a start up developing a cross platform booking tool allowing users to book a variety of services ranging from restaurants, beauty salon, events and doctors appointment for Hong Kong and Taiwan.

My responsibility was to continue where the last UX designer left off and further develop the product which also includes the redesign of the merchant management portal (MMP), the content management system (CMS) for the admin portal and also provide UX consultation and recommendation for sister company website designers. 

DESIGN PROCESS

Company/
Industry
Research
User
Research
Information
Architecture
User Testing
& Iteration
Prototyping
& Design
Visualization
& Ideation

COMPANY & INDUSTRY RESEARCH

When entering the new job it was essential to quickly understand the company and conduct competitor analysis. Knowing the companies current progress understanding the brand identity and it's design style allows me to efficiently plan out the products development strategy. 

USER RESEARCH & INFORMATION ARCHITECTURE

Conducting user research gives an insight of what, when and how users of the product will interact with the product which in turn, allows me to identify what functions and features will be required for new instalments. Research includes, personas, user journey flows, page flow, interviews with clients to identify pain points and requirements,

User Research - Persona & Experience Mapping

Visualization & Ideation

Sketching

Wireframes

Content Structure, layout and interaction

Visualization - Sketching

IKKY - ALL-PURPOSE BOOKING SYSTEM

Prototyping & Design

Lo-fi to Hifi Prototyping

Prototyping tools: Axure RP, XD, Sketch, InVision, PS, AI

Design Presentation

Paper Prototype for flow testing

Paper Prototype for flow testing

Axure XP Mid-Fi Prototype

Web Platform Design

USER TESTING & ITERATION

The last stage of the design process is to conduct usability testing and analytical studies, This provides in depth understanding  of how the users interact with the product and allows problem identification. Usability test are formulated by creating several key tasks for users to try under a monitored environment, voice recordings, screen, recordings are taking during testing for review.

 

Understanding site analytics is extremely important. Reviewing analytics helps understand the performance of different branches of the site, low performing sites can be identified and improvements can be made based on the analytics. It is a great tool for understanding our client base, knowing what their behaviour such as what device they use to use our product can help us prioritize what improvements tasks should be done first. In summary, comprehensive analysis helps identify issues with our product in order for us to iterate, create and solve current problems. 

Ikky Improvements

Old Homepage

Old Mobile App

New Homepage

New Mobile App

Ikky Analytics

© 2018 by Leo Wan