Creating a vision
Leadership vision presentation for the ideal end-to-end supply chain journey
The ask from leadership
"How does an ideal end-to-end user journey look like on Supply Chain Platform?"
This is the complicated reality of supply chain and how our SCP users operate.
If we look at how internal users are organized when it comes to solving tasks, it resembles that of factory work.
Each user has a specific station they work at, where they solve the same task over and over again. Because of the inefficiencies in solving these tasks, several users would also work together on what could be more simple and automated workflows.
Left is an example from Origin - A fairly standard workflow of a CX responsible for all shipments for a customer, covering everything from purchase orders, shipper bookings and carrier bookings.
As you can see, there are many tasks that are actually performed outside of SCP and jumping from Excel to Outlook to Excel.
If we took Outlook and Excel away from them, they would not be able to perform their work.
A key part of the future puzzle for allowing users to start their work - not from Excel - but on the platform allowing for a customized Home interface where they can see all the tasks they need to perform.
Let's take an analogy from two space missions to paint a better picture: Apollo 11 and Space X.
Our current SCP interface is like Apollo 11—manual, complex, and filled with options users don’t always need. It demands constant input, often overwhelming users with unnecessary decisions.
SpaceX takes a different approach. Despite greater system complexity, its UI is clean, focused, and intuitive—designed so users can concentrate on what truly matters.
That’s the direction for SCP. By reducing clutter and introducing smarter automation, we can shift users from manual operators to decision-makers—empowered to focus on outcomes, not inputs.
We’re advocating a shift from feature-based UIs to workflow thinking. Instead of giving each capability its own screen, we should design around the full user journey—how tasks are completed from start to finish.
The goal is a simplified, cohesive, and increasingly automated experience, where users follow a clear, intuitive path rather than having our users navigate a maze of screens and options. We aim to provide them with a streamlined, intuitive path that leads them to success.
These aren’t all the pain points, but they capture the most critical—and they’re hard to dispute. What is debatable is the right solution.
The recording is a first attempt at a more SpaceX-style interface—more automated, more seamless. It’s a strong direction, but not the final answer. It will need further thinking, validation, and iteration.
Just like car companies build concept cars to convey a vision - a north star. It’s the same thing we are trying to do with the presentation you are about to see.
We are showing a prototype “car”.
It looks deceptively smooth and simple but it requires a lot of elements to work together. Many different capabilities are needed to cooperate to stitch together these flows.
Impact
The presentation to leadership was received very positively and resulted in having the vision projects prioritized and placed on the upcoming road-map.
​This has led to the following projects and impacts:
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Shipment planning - 40% reduction in manual workload for CX planners
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Container load planning - 50% reduction in container planning time
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One shipment view - Reduced touch points by 50% allowing for a more streamlined process for our users