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About Me

An industrial designer turned UX/UI designer bringing product ideas from concept on paper to final product out into the market. With 4 years on entrepreneurial startup experience in both product and eCommerce, the process has allowed me to develop strategic thinking developing solutions for the company to  focus their direction on targeting user desirability, feasibility and commercial viability.

Experienced UX designer with over 7 years in enterprise and platform design, specialising in supply chain and logistics. Proven track record in leading cross-functional teams, developing scalable design systems, and driving user-centric strategies that improve product usability and business outcomes. Experienced at aligning UX goals with organizational vision and mentoring designers to deliver high-quality solutions.


I am a great team player having to frequently work with other teams(designers, engineers, developers) either to lead or to follow in order to ensure successful implementation of final design. 

A.P. Moller Maersk
Hong Kong
Lead UX Designer
Jan 2024 - Present

  • Lead UX strategy and resource allocation across Maersk SCP

  • Manage and mentor a small team of UX designers to ensure quality and timely output

  • Define UX guidelines, standards and governance for platform-wide consistency reducing UX team work load by 30%

  • Develop innovative solutions together with cross-functional teams to deliver automation and efficiency to SCP, helping business to: 
    - Reduce costly manual labor
    - Improve process time efficienct

  • Drive UX maturity and team development initiatives

UX Lead - SCM Feature Team
Jan 2022 - Jan 2024

  • Identified key pain points and co-developed strategic goals to tackle experience issues

  • Mapped user journeys and service blueprints with research team

  • Advocated UX value through data-driven metrics (SUS)

  • Work with UX research and team lead to create new UX feedback framework which increased +90% engagement

  • Led UX for multiple automation initiatives to reduce CX user manual processes by more 50%

  • In-depth qualitative user research sessions with front-line users to understand automation needs

Senior UX Desinger
Jan 2019 - Jan 2024

  • Designed origin specific components, transforming legacy interface into modern usable interfaces

  • Led UX for Supply Chain Platform Origin and SCM FinOps applications

  • Conducted qualitative user research, prototyping, and usability testing 

  • Ensured design consistency across products and contributed to Maersk Design System

UX Desinger
Jul 2018 - Jan 2019

  • Owned designs for e-commerce logistics and supply chain platforms Origin

  • Delivered wireframes, journey maps and personas 

  • Conducted user research for product requirements and validation

  • Conducted usability testing with end-users

  • Contributed to legacy design system

IKKY 
Hong Kong
UX/UI Designer
Jan 2018 - Jun 2018

  • Design and improve on existing IKKY design for iOS, Android, web and responsive web (UX/UI)

  • Apply UX design techniques such as persona development, journey mapping, user flows, sketching/ storyboarding, usability testing etc to enhance user experience

  • Collaborate with cross-disciplinary teams (development, marketing and sales) to develop and create new experiences, products and services including system MMS and CMS

  • Translating business requirements to UI through user research, wireframes and interactive prototypes

  • Formulating and conducting usability test with clients/users

  • Qualitative research and analyze user behavior to improve on user experience

  • Consulting stalkholders and management on best user experience practices and advise on design

  • Formulating SEO strategies

  • Experience with agile design development methodology

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