Leo
Wan
Product & UX Strategist
UX Strategy & Design for B2B SaaS | Enterprise Platform | Digital Transformation
With over a decade of experience in UX strategy, my expertise ranges from driving digital transformation for B2B enterprise platforms to scaling agile startups from the ground up. I specialize in equipping organizations with sustainable UX strategies, leveraging everything from robust design system implementations and solution frameworks to end-to-end product design to enable long-term transformation.
I am passionate about creating impactful, scalable design solutions by seamlessly integrating user needs with business requirements. Collaborating with high-caliber, cross-functional teams, I ensure we deliver measurable results that directly align with organizational goals.
This portfolio showcases a comprehensive body of work that spans from early product design evolving into strategic design leadership.
Professional Skills
My Core Competence
Taking complex problems, mapping journeys and weaving research into a compelling strategy that aligns stakeholders and turns into intuitive, executable initiatives that bring value to enterprises.
Turning highly manual, complex business-decision workflows into streamlined automated experiences — developed shipment planning and container load planning for Maersk to reduce manual-heavy workflows by 50%, driving efficiency and improving user experience.
Expanding design systems with component libraries for complex enterprise needs and setting up the guidelines and governance that keep a growing system consistent and efficient across product teams.
I plan and execute qualitative and quantitative research, having formulated a structured framework that deploys user surveys on a quarterly basis. This established cadence captures continuous feedback, enabling organizations to accurately gauge product perception over time and transform regular insights into actionable roadmap initiatives.
Providing consultancy for different organizations — from research, product management and UX improvement to scalable design system implementation.
End-to-end product design across enterprise to startup platforms — from concept and interaction design through to shipped, scalable experiences used by teams around the world.
Tools Proficiency
AI Tools
Portfolio
Selected work — click any project for the full story
Experience
Where I've Worked
Contact
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