UX DESIGN

MAERSK - NEW SUPPLY CHAIN PLATFORM

Our goal at Maersk is to focus on solving our customer supply chain needs from end to end, taking the complexity out of container shipping. Maersk is undergoing digital transformation, developing innovative supply chain solutions, fusing our global network and depth of expertise to enable our customers to stay ahead. The new supply chain platform (NSCP) aims to do so by providing visibility, consistency, and optimization of the flow of products, documentation, and information throughout the supply chain,

 

I am currently the product UX designer at A.P. Moller Maersk responsible for the NSCP - Origin applications which are compiled of 4 different applications. Origin is a supply chain term referring to the beginning process of the supply chain where manufacturers/shippers/vendors are located. My goal is to turn highly complex SCM processes into simple and intuitive designs. I am also responsible for the SCM design teams component coordination, all new components developed by the SCM designers must be submitted to the Maersk UI Community Library in the Maersk Design System. Making sure all new components developed by SCM designers is accessible to the wider Maersk Design community. 

THE AGILE PROCESS

1 UNDERSTAND

The first step in the design process is what we call the "Discovery" phase. In this phase, we do research to identify our actual users and understand their needs. Then we can proceed with value proposition development, define the product for our users. 

To understand our users, we conduct user interviews to understand their behavior, day to day work life. How they do their work etc. We turn the findings of the interviews into personas and user journeys and map out their pain points and potential gain points for us to develop a better solution for them. After understanding our users, their journey and their work requirements, we define our product to meet the needs of our users.  

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Shipper personas (click image to enlarge)

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Shipper E2E journey  (click image to enlarge)

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Shipper booking journey  (click image to enlarge)

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Shipper CLR journey (click image to enlarge)

2 IDEATE

Once we have a clear understanding of the product they require. We will be able to identify features that our users require, Then we start ideating solutions for our users to tackle their problems.  Ideation starts off with simple sketches, user flows and lo-fi prototyping. 

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Shipper CLR flow (click image to enlarge)

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Shipper CLR lofi prototyping (click image to enlarge)

Shipper mixed carton lofi prototyping (click image to enlarge)

3 VALIDATE

We then take our lofi prototype to our end users to validate whether our design solutions can meet their needs. Lofi prototypes allows us to quickly get feedback from users and determine whether our designs are heading the right direction without the need to invest huge amounts of time to get user feedback. Once lofi prototypes has been validated we will then move on to higher fidelity prototypes. Doing so helps reduce product development time, 

Paper prototype validation

4 VISUALIZE

5 TEST

Under construction